Friday 4 November 2011

Old School Marketing Twitter and an email form Chris Cardell


I have been on twitter for a bit tweeted some things agonised about decreasing and and increasing followers and then One weekend realised the down sides to twitter.

We (My family) went to a local food festival event (St Fagens).

You may think we found out about it by social media or the web site, no the only reason we found out about it was because we happen to drive past a sign (this is old school marketing).

I wondered why: well it easy I wasn't looking at my phone when they tweeted and the next time I did 300 other tweets probably from Mr Fry or even Alun John popped up there and the food festival was lost.

So for me; tweet by all means but somewhere that tweet has to hang around, because Stephen Fry is a prolific tweeter and a lot of people follow him, and Alun John does his fair share also!

Back to Chris cardell his email is below I have left all his links in the information I have had form him is sound and if anyone of my followers disagrees I want to know why they havn’t shared their millions with me!

I receive these emails because at some point I was looking for some information on marketing stratergy and I fell into this very American but successful give a bit receive a bit and ever since I have had an email from Chris. I personally have yet to give him any credit card details, but looks like many people have and to be fair, I agree with most of the information that comes my way, it is just not pertinent to what I am doing.

Dear Mike James,
I received an email last week from a customer. Here’s what it said:
“Hi Chris Why don't you use twitter? I really don't understand it. For a long time I have held you in very high regard as being a thought leader in both business and indeed specifically online marketing, yet when I come to your site and click the twitter link you seem to be very lonely.”
The great Twitter question….well here’s the answer:
I might be lonely but I also run a multi million pound online business so at least I can buy some good therapy.
I don’t use Twitter because it’s a complete and utter waste of time. Yes, I know that’s sacrilege and I’m supposed to be telling you that you must be on Twitter and selling you expensive Twitter courses. Well let me save you some time. It’s all BS.
I can count on one hand the number of businesses for whom Twitter is contributing to their online profits. Literally – one hand. Meanwhile, I can show you thousands of businesses who are making money from Pay per Click, Advanced Conversion strategies, Email Marketing, Online Video, Facebook Advertising and numerous other online approaches that actually work.
Welcome to the online version of the Emperor’s new clothes. You’re almost made to feel stupid these days if you question Twitter. If there is a Universal creator, I think the whole thing is a joke. He or she decided to give humanity a tool, the first four letters of which spell ‘Twit’ and see how long it would take anyone to notice.
Well, we’re still waiting.
People tell me tweeting is fun….in which case, go ahead and do it to family, friends….even customers if you want. But don’t confuse it for a minute with direct response marketing or making money.
I sat in a room last week, with 20 of the world’s most successful online marketers – all making millions online. We hung out for two days and compared notes. We talked about the cool, amazing stuff that can make you a fortune online…(including some very effective Social Media strategies) and I assure you, in that entire two days, Twitter was never mentioned.
Want to know what we did talk about? Stuff like this:
http://www.cardellmedia.co.uk/weekly/W9V-Video-Programme-Special.html
If you want to ‘play’ with the internet, don’t look at this. Go and Tweet. If you are serious about internet profits, and not just a sucker for the next shiny object, this is a ‘must have’
http://www.cardellmedia.co.uk/weekly/W9V-Video-Programme-Special.html
Best wishes
Chris Cardell
PS Please don’t email me and tell me I’m ‘missing the point’ unless you are making several million pounds online – and are willing to attach bank statements to prove it. It’s my policy in life to only take advice from people who are doing better than me at the thing they’re giving advice about. It’s an approach I highly recommend…..particularly when it comes to alleged ‘expert’ views about social media. Meanwhile, if you want to know how profitable online marketing is REALLY done in the real world, this will show you how:
http://www.cardellmedia.co.uk/weekly/W9V-Video-Programme-Special.html
Cardell Media Ltd
1 Northumberland Avenue
Trafalgar Square
London WC2N 5BW

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